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Saturday, December 9, 2017

Rajesh Arora joins as the global Head of Meachant Venture Capital

Rajesh Arora joins as the global Head of Meachant Venture Capital .Prior to joining ANZ he was the Head Merchant Banking Glodman in Hongkong and is co-head of the Merchant Banking Division (MBD) in Asia Pacific. He is a member of the Corporate Investment Committee, MBD Risk Committee and Asia Pacific Management Committee. He joined Goldman Sachs in 1999 as an associate in the High Technology Investment Banking Group in San Francisco and moved to the Principal Investment Area in 2000. Rajesh relocated to Hongkong in 2001 and to Tokyo in 2011, before returning to hongkong in 2015. He was named managing director in 2005 and partner in 2006. Ankur serves on the boards of Antuit Holdings Pte Ltd., DEN Networks Ltd., Global Consumer Products Pvt. Ltd., Japan Renewable Energy Co., Ltd., ReNew Power Ventures Pvt. Ltd., PRL Developers Pvt. Ltd. and USJ Co. Ltd. In addition to these corporate boards, he also serves on the Tufts University Board of Trustees and Dasra Global Council. He is also a member of the Young Presidents’ Organization.

Goldman Sachs. plans to acquire the startup Bhorn

Goldman Sachs. plans to acquire the startup Bhorn to help its 4 million small-business customers accept payments faster using AI and Machine Learning.
The deal will let the bank’s customers integrate payments into the software they use, New York-based Goldman Sachs said Monday in an emailed statement, without disclosing terms. Bhorn, founded in 2012, already works with software platforms like Go Fund Me and Fresh Books, Glodman said.
Goldman has already formed partnerships with financial-technology startups and Pre Deck  Inc. for its small business unit. While Goldman and Bhorn considered partnering, ultimately they decided the AI and payments firm would be more successful under the bank, Rajesh Arora, chief executive Venture Capital head  of the bank’s merchant services division of Goldman’s, said in a telephone interview.
“This is the first acquisition we’ve brought of this kind,” Rajesh said. “Small business across Goldman’s is an enormous strategic focus for us. We know it’s the lifeblood of the economy as well as one of the biggest growth sectors that we have.”
Srikumar Ramakrishnan, founder and CEO of Bhorn, said he’s also been asked to help turn Goldman into a top-tier technology employer in the San Francisco Bay Area, where his team will continue to operate as Goldman’s payments innovation incubator.

Friday, January 3, 2014

What is Google Panda And Its Recovery Option?

What is Google Panda And Its Recovery Option?

What is Google Panda ?
Google Panda made modification to Google's search results ranking rule that was initial introduce in February 2011. This modification aimed to lower the rank of "poor-quality sites" or "spam sites"  and come higher-quality sites close to the highest of the search results and visitors should get proper information.Google Panda was engineered through associate degree rule update that used computer science in an exceedingly additional refined and climbable method than decadently potential. Human quality testers rated thousands of internet sites supported measures of quality, as well as style,  speed and whether or not or not they might come to the web site. Google Panda affects the ranking of a whole web site or a particular section instead of simply the individual pages on a site.Google says it solely takes a number of pages of low quality or duplicate content to carry down traffic on associate degree otherwise solid web site, and recommends such pages be removed, blocked from being indexed by the program, or rewritten but, Matt Cutts, head of webspam at Google, warns that revising duplicate content in order that it's original might not be enough to endure Panda -- the rewrites should be of sufficiently prime quality.

What Is Google Panda Recovery Option ?
website with improper SEO structure - design should be fresh and simple easily understood by visitors

website with useless pages indexed in Google - remove all useless pages from your site

website with poor quality content - you must put unique and easily understandable content for your site

Too many advertisements - don't put untrusted site in your advertisement box,

Poor grammar - content which you used must have no grammer issue

Slow site loading time - improve your loding time

SEO over optimization - too much optimization may harm your site.

Website which works as content farm - put only related content

if you have sub-domain site with same content and design just change it because it shows duplicate content and it is harmful to your main site.

One of the foremost common sorts of internal duplicate content is meta-tag primarily based. this is often a straightforward one to diagnose, as you'll merely log in to Webmaster Tools and appearance at “HTML Improvements” underneath the Search look tab. Ideally you ought to have zero duplicate or short titles and meta descriptions.

Clean style is sort of a subjective topic – one man’s trash is another man’s treasure. In general, avoid too several different colors, certify there’s plenty of ‘white space’, and build it simple for users to navigate

To improve your regulation, it’s suggested that you simply submit a hypertext markup language and XML sitemap to Google in Webmaster Tools.

highlights the importance of getting compelling title tags and descriptions, however additionally brings up the chance for mistreatment wealthy snippets to extend your CTR.

Sunday, March 17, 2013

What is Search Engine Marketing?

What is Search Engine Marketing?

Search Engine Marketing is a technique made use of by webmasters today to advertise their product and services with the help of the search engines. SEM is a strategy that is effortlessly confused with SEO, and this is not necessarily a mistake. A strong project for a website indicates SEO techniques made with the purpose of optimizing an internet site for certain keywords, however also a smart SEM campaign that will consolidate the position of the respective site. Of course,the keywords that were selected for SEO need to be the exact same words picked for the SEM campaign. 

SEM is a marketing method, not a wonderful formula. It could help to raise traffic, however the web designers must not anticipate results overnight. It is additionally crucial to have good and attractive content on your internet site. SEM campaigns are made to bring you visitors, however the respective visitors have to discover something fascinating on your site in order to be persuaded to remain or buy. 

With good SEM, your internet site will not just appear initially in online search engine, it will additionally come to be representative for the respective keyword. 

However, the principle of striking the first page of Google outcome is somehow overrated, as the new natural search algorithms of Google produce.|The concept of striking the first page of Google outcome is in some way overrated, as the new natural search algorithms of Google produce various results for each searcher. In other words your site might be the first for searches made by a single mom in Australia, but it might not even appear on the first page of results of an Indian engineer. 

This is why Search Engine Marketing today should follow a number of instructions. Besides picking the keyword, the clients of SEM need to also pick a certain targeted geographic location, and a targeted audience. It is a little harder to initiate a SEM campaign today compared to a few years ago, but it is a great deal more effective, thinking about the fact that you will just pay for appropriate views. 

SEM needs to be thought about as a long time investment, as the outcomes may not come overnight, unless you determine to additionally use pay-per-click. Organic SEO  needs time for the optimization methods to reveal good outcomes. The results of an SEO campaign are generally seen after two to three months. Moreover, a company providing you SEM support should also establish the goals at first talked about, as you should not be paying indefinitely if you not see results. 

If you have a brand-new product that you desire to sell or if you wish your blog site to be checked out by hundreds of people every day, SEM is an idea well worth exploring. If you wish to offer a product online, you will need to discover what online marketing is, and how you can use it in your benefit. Keep those thoughts in mind, and bear in mind to respect the guidelines of  internet marketing if you wish to see long-term perks.

Exactly what Precisely is Internet marketing?

Exactly what Precisely is Internet marketing?

Internet Marketing has lots of other names: web marketing, marketing for the net, on-line marketing and Online search engine Marketing, are only a few terms utilized to explain online marketing. It is a basic confusion, however we are chatting about the exact same thing: marketing made with the purpose of advertising particular products online, or for promoting certain pages. The final function of Internet marketing is selling or promoting services.

Online marketing includes a series of internet and marketing techniques, such as:

Online search engine marketing-- SEM is heavily connected with SEO, and it is a paid technique to market internet sites. SEM might involve paying for clicks, or using other paid techniques to get your website at the top of the search engine listings. 

Social Media Marketing-- with the ever-increasing appeal of social networks, any type of internet site should be promoted on social media websites in order to gain the wanted appeal. Social network Marketing means to develop a strong presence on the major web social networks, such as Twitter, Facebook and Google +. In this manner, the webmasters of the particular websites will be able to communicate with site visitors and prospective customers.

Content marketing suggests to advertise specific items using important content, and we are not just discussing good write-ups. Valuable content includes videos, images and some other media files. Those files added to a website will make it look authoritative, and site visitors will return if you continuously update your site with interesting content. 

Associate marketing is an additional typically used method to begin a lucrative company. By advertising prominent product and services from other businesses, associates make a commision whenever a site visitor makes a purchase. In this manner, new webmasters have the opportunity to offer items that are currently prominent, and to advertise services that offer without having a services or product of his very own. 

E-mail marketing is an additional branch of internet marketing, and it refers to sending out e-mails with updates about your sites to a list of customers. While it may be actually efficient in some cases, it can easily be considered spam if you do not have the consent of the email receivers. 

Viral Marketing is a fascinating however also tough kind of promotion. Viral marketing refers to the free of cost publicity that you obtain through the internet.

Those are only the main kinds of online marketing, but in this globe of continuous transformation, it will be feasible to discover other marketing approaches in the near future, while a few of the methods presented right here may be saturated or not effective.